The long-term stability of its value and its immunity from the vagaries of exchange rates, inflation or deflation make gold an "ideal" investment vehicle in the current economic climate, it has been claimed.
According to the Free Retirement Planning Tips site, demand for gold normally "soars to massive scales" during periods of financial turbulence and the current downturn has been no exception, with many people looking to invest in the precious metal.
It added that gold is also a sound bet for retaining its value, so even in a worst case scenario an investment is likely to remain level or increase only slightly.
The upside to investing in gold is, of course, that it will "significantly gain in value" and wise investments now could pay off substantially when the economy returns to growth, it noted.
In addition to investing in gold through vehicles such as exchange traded funds, the website said it is also a "good plan" in the current climate to buy up physical gold such as bullion, gold bars, jewellery, gold coins and gold dust.
Investors have increased their holdings of gold bullion by 43 per cent since the start of the year, according to figures from BullionVault.
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